In addition, you also get access to paid activities. Statistics of your audience’s interaction with your IGTV posts, stories, and videos are also available. Instagram stats can help you figure out who is interacting with your business and in what way. Instagram Insights is an excellent tool for viewing basic analytics about your account, posts, and followers. Only the Instagram mobile app has access to Insights and it is only available to business profiles or accounts with high engagement. This is a native analytics tool that provides information on follower demographics, actions, and content. What is Instagram Insights, and how do I activate it? So, whether you’re an influencer, an advertiser, or simply curious about the impact of your Instagram posts, keep reading to learn more about Instagram insights. In that case, you already know that measuring the results of your actions is critical to determining whether you’re target market resonate with your offer. Suppose you work with influencer marketing as an advertiser or a company. These results are critical for knowing how to guide campaigns. Then, you can use this information to create good content in the future. Instagram Insights informs you what works best when it comes to your audience. Despite boasting over 2 billion monthly active users, with countries such as the United States projected to have more than 120 million MAU in 2023, many Instagram users are still not fully aware of what the Instagram Insights feature entails! This feature is very instrumental in helping you check whether your friends liked what you talked about in a particular post.
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